3 YEARS OF STRATEGIC AND CREATIVE PARTNERSHIP
FROM GENERIC CAR BRAND TO THE BEST FOR A FAMILY POSITIONING
FROM OLD-SCHOOL TO MODERN AND RELEVANT LIFESTYLE LOOK & FEEL
FROM GENERIC NARRATIVE TO EXCITING ADVENTURE EXPERIENCES
FROM PRODUCT DEMO APPROACH TO AUTHENTIC STORYTELLING
FROM A BRUTAL SOLO HERO TO A FAMILY TEAM PLAYER
AFTER REPOSITIONING THE BRAND