TOYOTA RAV4 adventure "push the limit"

 Repositioning the vehicle for a young and active audience, we initiated  the first Toyota digital-first campaign centered on branded content  featuring extreme athletes. This campaign was introduced within the framework of the 'Push The Limit' communication platform, which brings  together diverse audiences based on lifestyle and interests. Achieving  outstanding performance indicators, the campaign not only helped maintain market share but also reversed a declining sales trend, resulting in 15% growth.