five YEARS OF building 'LADA' car BRAND (renault-NISSAN)
AGENCY OF RECORD FOR STRATEGY, CREATIVE & EXECUTION
all marketing from scratch
FROM THE CAR OF LAST CHOICE TO A DREAM CAR
FROM DYING BRAND TO N°1 POSITION IN THE MARKET
FROM DYING BRAND TO N°1 POSITION IN THE MARKET
FROM DYING BRAND TO N°1 POSITION IN THE MARKET
FROM DYING BRAND TO N°1 POSITION IN THE MARKET
FROM DYING BRAND TO N°1 POSITION IN THE MARKET
BRAND FOUNDATION AND BRANDING FROM SCRATCH
FROM DYING BRAND TO N°1 POSITION IN THE MARKET
MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH
MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH
MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH
MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH
ALL NEW COMMUNICATION & STORYTELLING APPROACH
MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH
ALL NEW COMMUNICATION & STORYTELLING APPROACH
MULTI-SEGMENTED & PERSONALIZED CAMPAIGNS
MARKETING & PORTFOLIO STRATEGIES FROM SCRATCH
ALL NEW COMMUNICATION & STORYTELLING APPROACH
MARKET SHARE GROWTH: 18% TO 25% brand health growth: 17% to 68%
selected campaigns
LADA VESTA CROSS. CHASING STARS
LADA XRAY CROSS. BORN TO BE WILD
selected campaign CASES
DIFFERENTIATING VISUAL EXPERIENCE
WEB DEVELOPMENT
