acuvue LENSES 'do what you love'

 The project involved the development of a communication platform for the ACUVUE contact lens brand. Named "Do What You Love," the platform  highlights the freedom and convenience that wearing lenses provides, enabling individuals to pursue their passions without hindrance. Serving as the cornerstone of the brand's communication strategy, it resonates  with users by emphasizing the benefits of ACUVUE lenses. Consequently, the platform significantly increased brand engagement, leading to a remarkable 19% boost in sales and 25% of market share. Through "Do What You Love" ACUVUE  effectively communicates its message of empowerment and convenience, forging a strong connection with its audience.