17 years of automotive EXPERIENCE

Automotive marketing is my passion.
Throughout my career, I have served as a strategy and creative lead for over 20 automotive brands.
My journey began with Suzuki and Mercedes at BBDO and Hakuhodo in the early 2000s.

In 2009, I founded ADWISE, my own agency, with Suzuki as one of our inaugural AOR clients. Over the span a decade, we pioneered fully localized positioning and communication strategies for car brands in the CIS region, starting with Suzuki.

Subsequently, we managed accounts for Honda for a couple of years, as well as a lot commercial vehicles such as Volvo Trucks, MAN and JCB. Our pivotal moment came with Skoda, where we successfully repositioned the brand as a family car, significantly impacting all brand metrics. We serviced Skoda for 3 years.

In 2015, our agency secured the Toyota Motor RUS account for strategy, creative, and production, triumphing over global heavyweights like Dentsu and The&Partnership (WPP).  

This partnership with Toyota spanned 7 years, during which we revolutionized their strategy, communication, and marketing   efforts, establishing ourselves as a brandkeeping agency. Additionally, we undertook substantial work for Lexus.

The establishment of FUEL, our specialized automotive agency, was instrumental in winning the pitch for LADA, the local brand of Renault-Nissan, where we kept market leadership over 5 years. In 2022, our agency won AUDI account, ans solidified our partnership with Volkswagen service and aftersales . 

Concurrently, I founded an INHOUSE multidisciplinary execution agency, expanding our portfolio to include Hyundai, Nissan, BMW, Porsche, Jaguar, Chevrolet, etc.

Throughout my tenure as a creative leader and overseeing a team of over 140 individuals, I have remained actively involved in projects, assuming the role of Chief Creative Officer (CCO) and regularly contributing as a Creative Director to ensure a seamless workflow and inspire creativity directly within the projects.