I am an experienced creative leader with a 25-year history of leading creative teams in BBDO, SAATCHI, OGILVY, and my own brick-and-mortar full-service creative agency, employing 140 people on W2 (currently undergoing dissolution due to the war in Ukraine).
Over my career, I've developed and launched hundreds multichannel campaigns for blue-chip clients such as Toyota, Johnson & Johnson, Pepsi, Danone, Shell, Samsung, Michelin, Lexus, IKEA, Mars Foods, and others. I have a track record of creating transformative strategies, comprehensive campaigns, and creative content across FMCG, Retail, Automotive, Consumer Electronics, and Communication sectors.
My expertise lies in blending creativity, strategy, entrepreneurship and leadership to deliver innovative and impactful marketing solutions. I possess professional proficiency in building and leading multidisciplinary teams, strategic communication, creative development, diverse execution techniques, social media, digital development, film direction, video production, event organization and Ad-Tech.
COMMUNICATION STRATEGY
BRANDING AND IDENTITY
AD CAMPAIGNS DEVELOPMENT
360-DEGREE CAMPAIGNS
CONTENT STRATEGY
BRANDED CONTENT
PRECESSION MARKETING
DIGITAL AND SOCIAL MEDIA
EXPERIENTIAL MARKETING
COLLABORATIVE TEAM LEADERSHIP
CREATIVE RESOURCE MANAGEMENT
PERFORMANCE EVALUATION
PROJECT MANAGEMENT
TALENT DEVELOPMENT & TRAINING
CRISIS MANAGEMENT
STAKEHOLDER COMMUNICATION
BUDGETING AND OVERSIGHT
VENDORS MANAGEMENT
STRATEGIC LEADERSHIP
IDEATION & CONCEPT DEVELOPMENT
CREATIVE DIRECTION
ART DIRECTION & DESIGN
STORYTELLING & SCRIPT WRITING
VIDEO DIRECTING
VIDEO & PHOTO PRODUCING
EDITING & SOUND DESIGN
PRODUCTION & POST-PRO
Blended strategy with creative vision to craft multimedia campaigns that utilized diverse execution types. With a keen eye for detail, oversaw all aspects of campaign development, from concept to delivery, ensuring cohesion of communication across formats and channels.
Spearheaded strategic and creative direction of more than 300 successful multichannel $20M-$50M campaigns and projects that gained industry recognition and significantly contributed to clients’ businesses.
Applied visionary thinking to campaigns, that not only achieved record-breaking results but also revolutionized the industry. Created in-demand services and products reach client's goals. Implemented 'The Change' philosophy to everyday work.
Nurtured lasting client relationships by delivering services, products and transformative solutions aligned with their goals, leading to long-term partnerships and recurring business with average 3-7 years client retention.